The Inside Line

What Would You Do To Catch a Fish?

Posted by Pete Robbins on Jul 27th 2023

What Would You Do To Catch a Fish?

I am not by nature an adrenaline junkie. I take great pleasure in the “click” of a buckled seatbelt and have no desire to jump out of a perfectly good airplane. Nevertheless, in pursuit of fish – …

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Playing the Long Game

Posted by Pete Robbins on Jul 21st 2023

Playing the Long Game

I don’t remember precisely when the Senko was introduced or if Yamamoto was at ICAST that year. I know it was developed before I became affiliated with the company circa 2005, and while I wasn’t …

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Big Ten Inch

Posted by Pete Robbins on Jul 17th 2023

Big Ten Inch

I am excited about the Yamatanuki because to me it’s altogether new, and I’m excited about the new Yamamoto Livescope bait because that’s still a foreign language to me. There are some great new …

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A New Twist On a Proven Shape

Posted by Mark Fong on Jul 9th 2023

A New Twist On a Proven Shape

Since its introduction, the original 4” Zako has been my number one bladed vibrating jig trailer. Subsequently, when Yamamoto released the Swimming Zako, it instantly became a mainstay&nb …

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So You're Headed to Your First iCast?

Posted by Pete Robbins on Jul 6th 2023

So You're Headed to Your First iCast?

ICAST 2023, the sportfishing industry’s biggest trade show, is rapidly approaching, and many of you are headed there for the first time. If you’re not careful, it’s easy to g …

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The Thrill of the New

Posted by Pete Robbins on Jun 29th 2023

The Thrill of the New

For years, I was jealous of my wife Hanna, not only because she seemingly caught big fish effortlessly, but because she had so many new ways left to catch them. She didn’t catch her firs …

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